About the Pingree Group
Our research staff is highly trained and experienced. Each principal has a distinguished research career with many publications in scholarly journals, and a 25-year history of evaluation research work in a health context.
HAWKINS PINGREE
is Maier-Bascom Professor Emeritus in the School of Journalism and Mass Communication at the University of Wisconsin - Madison. He retired
from full-time teaching in 2005, but continues research and graduate student teaching through the Center for Health Systems Research and Analysis. He is one of five co-Investigators on the UW's Center of Excellence in Cancer Communication Research (CECCR), one of only four such centers nationwide, for which he leads one of the three main projects and heads the Methods and Statistics Core.
The UW's CECCR continues Hawkins' research into ways to best use new technologies to serve health communication needs. His other main area of research has been mass communication effects, particularly the cognitive processes through which effects do or do not occur. Most of his teaching focused within these areas as well: effects of mass communication, health communication campaigns, and cognitive processes in mass communication.
He has authored nearly a hundred articles, chapters and books, and has served as editorial board member or reviewer for many academic journals. He uses a broad range of quantitative techniques and is especially good at understanding and explaining what is really going on in the data.
SUZANNE PINGREE
is Professor Emerita in the Department of Life Sciences Communication (formerly Agricultural Journalism) at the University of Wisconsin - Madison. She retired from 
full-time teaching in 2005, but continues research and graduate student teaching through the Center for Health Systems Research and Analysis. She is one of five co-Investigators on the UW's Center of Excellence in Cancer Communication Research (CECCR), one of only four such centers nationwide, for which she heads the Technical Core and the Career Development and Dissemination Core.
Her research and development at the CECCR continues a decade and a half of work on applying new communication technologies to health communication problems, with a particular focus on humanizing such systems and designing for usability. Her other research has focused on public communication campaigns and general issues in communicating science to the general public, as well as research on cognitive processes in mass communication effects. Besides these areas, she also taught professional communication skills in writing, layout, message design, and web design.
She has published nearly a hundred journal articles, book chapters, and books, and has served her professional associations and journals as a reviewer.
She loves to work with sustainable farmers, helping them get the word out about their work. In the last couple of years, she helped a former student produce a documentary "Living on the Wedge: Wisconsin's artisan cheesemakers" and then organized two showings of the film with chefs and cheesemakers. She also hosts a website that tells some of the stories of hard to find cheese artisans in Wisconsin: Cheeseforager.com.
